The Coffee Subscription Business Is Booming—Here’s How to Start and Scale on Shopify
Shopify product subscriptions are becoming one of the most powerful tools in modern eCommerce. They offer consistent income for merchants and convenience for customers who want their favorite products delivered automatically. For brands selling physical goods like coffee, subscriptions create a win-win model. Customers enjoy reliability and personalization, while merchants benefit from predictable, scalable revenue. It’s no surprise that coffee has emerged as a strong vertical within Shopify’s subscription ecosystem. Why Coffee Subscriptions Are Taking Off As customers seek consistency in their daily habits, coffee has proven to be the ideal product for a recurring model. It’s a necessity, it’s habit-driven, and there’s a massive culture around flavor, origin, and personalization. According to Shopify, subscriptions generated $1.84 billion in revenue in 2023, accounting for more than 26% of total revenue. This shows the growing importance of recurring product models, especially in nic...